Class Infographics and Digital Pagination

Infographics and Digital Layout address the main issues that are at the origin of the creation of visual information content, encouraging students to have a critical position for the conceptualization of new approaches relating to text and image relationship. Topics such as micro and macro typography, image, color, focus and visual synthesis will be addressed through theory, case studies and practical exercises, stimulating the realization of visual projects that materialize comprehensive and current concepts. In an increasingly visual and changing world, it is essential to master the visual resources to communicate. This curricular unit intends to enable students to do so.

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Navigation systems. The infographics - analysis and construction of visual narratives in order to inform in a functional and appealing way. Digital pagination. 1. Project methodology. Design thinking and creative processes . 2. The importance of informational synthesis. Decision criteria. 3. The importance of hierarchy in understanding information. The visual focus, the sequence and the rhythm in the reading. 4. Readability. Know how to compose text and image in two-dimensional space. 5. Color — Properties and functions. 6. The Image — Types and suitability to the context 7. Learning Adobe Illustrator software and Adobe InDesign. 8. Building an infographic 9. Paging of verbal and non-verbal elements in a given space.

An active methodology based on Project-Based-Learning (PBL) will be used. The aim is for students to investigate, explore and produce visual content in the area of infographics and digital page layout in the light of various theoretical and practical cases. In class, bibliographic and cinematographic resources will be used to present theoretical content and case studies, in order to consolidate the content.

Ambrose, Gavin; Harris, Paul — Basics Design 02: Layout. Lausanne: AVA Publishing S.A., 2006. Ambrose, Gavin; Harris, Paul — Design Thinking. Lausanne: AVA Publishing AS, 2010. Haslam, Andrew — Book Design. London: Laurence King Publishing, 2006. Itten, Johannes — Art de la Couleur. Dessain et Tolra, 1998. Infographics – Designing and Visualizing Data. Barcelona: Promopress, 2014. Janson, Lankow; Ritchie, Josh — Infographics: The Power of Visual Storytelling. Copyrighted Material, 2015. Krum, Randy — Cool Infographics. How To Use Visual Data To Communicate Your Message. JOHN WILEY & SONS INC, 2015. Lupton, Ellen — Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (3rd Edition, Revised and Expanded). Nova Iorque: Princeton Architectural Press, 2024 Shaoqiang, Wang — New Page Design: Layout and Editorial Design. Barcelona: Hoaki Books SL, 2022.