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Presentation
Presentation
This curricular unit aims to equip students with digital communication tools and provide them with an in-depth understanding of emerging communication technologies and their impact on society. It covers areas such as social media, digital content production, artificial intelligence, virtual and augmented reality. Students also learn to verify and validate online content as a way to combat disinformation. The course is relevant to the study cycle because it prepares students for the challenges of the constantly changing digital world and allows them to explore the various areas of application of these technologies and how they can be applied in different domains of intervention, including advertising, journalism, entertainment, and education.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP451-22552
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
From Gutenberg to Hypertext History of Media; The Web Hypertext, Hypermedia, and Content Management Systems HTML, CSS, and JavaScript Hypermedia – from Shovelware to Native Content Production Content Management Systems Artificial Intelligence, Generative Models, and LLMs How AI Actually Works From Reasoning Models to Agents The Future of Communication Multimedia, Storytelling, and Data Multimedia and Interactive Content; Storytelling Geo-Narratives, Time-Based Narratives, and Hypermedia Data Analysis; Flourish Search Engines Centrality; Advanced Google Search; SEO Deep Web, Dark Web, TOR Social Networks and Social Media From Web 2.0 to Social Media Legacy and Emerging Networks Community Management Content Verification, Validation, and OSINT Disinformation, Misinformation, and False Information Image, Video, and Fact Verification Immersive Narratives The Web as a Narrative Creator Generative Models Newsgames, VR, and AR Ethical Issues
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Objectives
Objectives
Objectives Nurture student's creativity to use new digital tools and artificial intelligence for multimedia and transmedia storytelling in non-conventional ways. Explore social media for storytelling and as new platforms for conversation and engaging with audiences. Stimulate the knowledge about new techniques and inspire the acquisition and dominance of new skills and production tools for curation and distribution of information on the Internet. Introduction to the most used online platforms and services. Ethical issues. Knowledge, abilities and skills to be acquired Students will be able to produce multimedia and transmedia narratives and to publish them online. They'll learn the essential skills to edit video, sounds, photos, and to write texts regarding the attention span of Internet users. Students will also be able to better check, vet and validate online content
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Teaching methodologies and assessment
Teaching methodologies and assessment
Learning through analysing and discussing case studies; Activities developed in a laboratory-classroom context.
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References
References
Aronson-Rath, Raney et al (2015) Virtual Reality Journalism. The Tow Center for Digital Journalism at Columbia University, NY Deuze, Mark. e Prenger, Mirjam (2018). Making Media. Production, Practices, and Professions. Amsterdam University Press Gunkel, D. J. (2012). Communication and artificial intelligence: Opportunities and challenges for the 21st century. communication 1, 1(1), 1-25. Jarvis, J. (2023). The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet. Bloomsbury Publishing Manovich, Lev (2001). The Language of New Media. The MIT Press Social Media, a Handbook for Journalists, Sveriges Radio, 2013
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Office Hours
Office Hours
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Mobility
Mobility
No