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Class Project

  • Presentation

    Presentation

    The aim of this course is to prepare students for the development of an applied project. Students will have to put into practice the theoretical and methodological knowledge they have acquired during the master's programme. Preparing and carrying out a project will allow them to critically evaluate a real and concrete context in the world of Communication Sciences, Marketing and Digital Media. The theoretical reflection that underpins the project will demonstrate the students' reflective and critical capacity on reality.
  • Code

    Code

    ULP6612-1919
  • Objectives

    Objectives

    Completion of this course guarantees that the student will be able to: - Identify, in terms of research, a problem detected in the universe of Communication Sciences, Marketing and Digital Media; - Critically reflect on the problem identified; - Design an intervention project in the context of communication, marketing and digital media; - Execute this project; - Write a report that systematises the results and that is easily interpreted and can be used by agents associated with the areas in question.
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