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Presentation
Presentation
Completion of an internship in an area of activity directly related to communication consultancy; marketing and advertising; communication consultancy; public relations; event organization; or digital media management in the service of strategic communication and marketing. The internship aims to apply the knowledge obtained during the student's previous academic career in a real work context and to provide the student with professional skills suited to the current job market.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Anual | 55
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Year | Nature | Language
Year | Nature | Language
2 | Optional | Português
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Code
Code
ULP6612-814
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Sim
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Syllabus
Syllabus
The student must complete a minimum of 420 hours of training at the receiving institution, within the framework of supervised development, in a real context, of professional practices inherent to activities in Communication Sciences, Marketing or Advertising. Carried out by the student in close correlation with their academic training, it is characterized by the exercise of an activity of a practical, professional nature, through which it is intended to establish an effective link with the professional reality, in order to apply the knowledge obtained and develop the skills acquired during the 1st year of EC. The different stages of the internship correspond to specific pedagogical contents and objectives, and the training path is guided by internal coherence, graded according to the planning, implementation and evaluation process.
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Objectives
Objectives
Develop, in a cooperative training situation, knowledge, skills and attitudes appropriate to the exercise of the profession and critical reflection on it. Mobilize in an integrated way the knowledge acquired in the different components of EC, providing a reflective dialogue with concrete situations, in order to consolidate and develop the professional skills acquired in academic preparation. Building professional knowledge marked by technical autonomy and a sense of responsibility. Manage the plurality of communication requirements, given the specific nature of each work context. Work as part of a team and relate to the different members of a community. Build a specific professional profile based on socio-professional experiences that facilitate their integration into the world of work.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Personal work conducted by the master's student, supported by periodic joint reflection sessions with the supervisor(s). At the host institution, the student will be accompanied by a tutor, appointed when the internship contract is signed. There will be five intermediate moments of contact between the students and the teaching staff of the study cycle, non-evaluative. The first will be a presentation of the dissertation project. And four subsequent moments to monitor the progress of the work. Students must attend at least two of the four subsequent sessions.
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References
References
A ser definida por cada orientador/orientando
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Office Hours
Office Hours
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Mobility
Mobility
No