Class Entrepreneurship and Management

This curricular unit is divided into two parts: the first deals with the main Management Functions and the second deals with the essential notions of Entrepreneurship and Business Plan.

Not applicable

1. Management: Concept, functions and levels; Manager tasks and skills; Management evolution; Company environment; Planning and strategic management; Decision making; Organization and organizational structure; Determinants of structure; Authority, influence and power; Leadership and communication; Culture and organizational change. 2. Entrepreneurship: Characterization; The profile of the entrepreneur; Entrepreneurship, Innovation and Economic Development; Intrapreneurship and social entrepreneurship; New trends in entrepreneurship; Identification of business opportunities and idea generation; Segmentation and positioning; Competitive advantages; Business mode development.

Classes will be theoretical-practical, using an expository and reflective methodology for the presentation and discussion of contents, later supported by a methodology and application of concepts acquired in case analysis with the objective of interpreting, filtering information, having critical sense and creativity. Students will discuss in class the topics covered and carry out group and individual work. The chosen methodology also aims to encourage students to actively participate in class, developing critical skills and their skills for a fruitful self-study.  Continuous Assessment: behavior and participation (20% of the final grade), work and presentation (30%) and the test (50%).

Reis, F. L. (2020). Manual de Gestão das Organizações, teoria e prática com exercícios e casos de estudo. Lisboa: Edições Sílabo. Reis, F. L. & Reis, R. L. (2022). Manual de Estratégia Empresarial, Inovação e Empreendedorismo, com exemplos práticos e casos de estudo. Lisboa: Edições Sílabo. Silva, V. P. G. & Reis, F. L. (2021). Capital humano. Temas para uma boa gestão das organizações. Lisboa: Edições Sílabo.