Masters Communication, Marketing and Digital Media

The Master's in Communication, Marketing and Digital Media provides graduates from different areas with relevant, multifaceted and transversal skills that enable them to enter a highly competitive and increasingly complex labour market. The course syllabus is structured in such a way as to provide advanced training for students in the area of strategic communication with specialised skills in the areas of marketing and digital media. This training is aimed at pursuing professional and/or research careers in the area of strategic communication, with a focus on marketing and digital media. In the second year of the Master's in Communication, Marketing and Digital Media, students have the option of completing a dissertation or project work, or a professional internship and respective internship report.

You can apply for the cycle of studies leading to a master's degree: a) holders of a bachelor's degree or legal equivalent; b) holders of a foreign academic degree awarded following a 1st cycle of studies organised in accordance with the principles of the Bologna process by a State adhering to that process; c) holders of a foreign higher academic degree that is recognised as satisfying the objectives of a bachelor's degree by the statutorily competent body; d) holders of an academic, scientific or professional curriculum that is recognised by CUP's statutorily competent body as attesting to their ability to complete this cycle of studies.

The master's programme is aimed at students with a degree or legal equivalent in communication, management, marketing and advertising who are interested in developing specific skills in implementing integrated communication strategies.

Communications Director; -Social Media Manager; -Marketing Communications Manager / Product Manager; -Organisational Communication and Strategic Communication Consultant; - Advertising agencies and offices.

Teaching Model Face-to-face Assessment methodology The assessment process is the responsibility of each lecturer and may vary according to the course, depending on the syllabus and objectives.