Bachelor Applied Communications: Marketing, Advertising and Public Relations

The 1st cycle course in Applied Communication, Marketing, Advertising and Public Relations is integrated in the School of Communication, Arts and Information Technologies (ECATI) of ULHT and has as goal to form specialists able to present and analyze information in order to support decision making, the promotion and the development of activities in marketing and communication in the context of communication management, whether in public or provate organizations. The course involves a group of themes of elementar training taht allow the future professionals to act with scientific rigor, technological current knowledge and capacity to manage strategically and in operations in domaiins that include the analisis, conception, production and implementation of programmes in marketing, advertising and public relations. The Certification of 1st Study Cycle in Applied Communications: Marketing, Advertisiong and Public Relations aims to provide competencies and elementar preparation in entrepreneurial studies within marketing theory, particularly in advertising and public relations, allowing the professional to success in his/hers tasks.

This study cycle accepts candidates who submit their application via the institutional entry admission and have obtained a positive score on one of the following sets:



Candidates may also apply via the regimes of institution/programme transfer or via Special Application, in accordance with the legal regulations in force (holders of higher education degree, holders of a Technological Specialization Course, holders of Professional Higher Technician Course or Over 23 years of Age). Candidates who meet the requirements defined in the International Student Statute can also apply.

Marketing Manager; Product Manager; Product line manager; Brand manager; Client Manager; Marketing Consultant; Account supervisor for advertising, design and communication agencies; Research Assistant and strategic planning in advertising, design and communication agencies; Communication and image assistant in public and private organizations; Communication and image technician in public and private organizations; Communication and image consultant, Head of the internal communication in public and private organizations; Communications assistant in the department of human resources; Press Officer; Lecturer and researcher in communication sciences; Lecturer and researcher in marketing; Lecturer and researcher in advertising; Lecturer and researcher in public relations.

The licentiate degree in Applied Communications: Marketing, Advertising and Public Relations will permit students to apply for the Masters in Communication Sciences, Marketing, Advertising and Public Relations. UHLT and, in particular, SCAIT (¿ECATI¿) present the graduate student in Applied Communications: Marketing, Advertising and Public Relations various Masters degrees in which they can further their studies. We highlight the following: Communication Sciences, Marketing and Advertising, Multimedia Communication Systems, Communication in Organizations, Production and Creation in Technological Arts

69 classrooms 12 informatic labs 4 auditoriums 6 amphitheaters 1 canteen e 3 bars 2 computation centers for students 1 library Equipments Fixed Video projector 30 Portable Video projector (by request) 18 Portable PC/Netbook (by request) 20 Overhead projector (by request) 4 Audio System 5 PC Desktop HP7100 -Pentium IV 3GHz -RAM 512 Mb -HD 40Gb 54 PC Desktop HP7600 -Pentium D 2.8GHz -RAM 1 Gb -HD 40Gb 30 PC Desktop HP5800 -Core duo 3.0GHz -RAM 2 Gb -HD 250Gb 72 PC Desktop Dx2420 -Dual Core 2.6GHz -RAM 2 Gb -HD 320Gb 16 Software -SPSS 18 1 Softwre of management simulator -Marketplace Live 1 Software -Pacote Adobe CS5 1

The 1st sycle in Applied Communications: Marketing, Advertising and Public relations is born from the autonomization of the branch of Organizational Communication from the graduate course in Communication and culture Sciences. Being the branch with more demand and being aware of the incresing specialization in the area, the Scientific Board of ULHT decided to propose a new graduate course in Organizational Communication: Marketing, Advertising and Public Relations, aproved by the Higher Education Ministry in 2001. The course intends to fill the need of quality staff in the areas of communiation and marketing, which is essential to the development of any organization. Only a coherent policy of commercial communication ensures the understanding and satisfaction of the consumers' needs and consequently the success of organziations in a competitiva context. When adjusting to the Bologne Process, ULHT heard partner enterproses, namely those with which it maintains internship protocols, about the essential areas of this formation. A survey was conducted to teachers and students about the curricular structure, lective hours, extra-lective hours and pedagogical goals. Similar courses were analyzed in reference institutions in Europe (e.g. departing from a reference institution such as the Universidad Complutense de Madrid, namely its 1st cycle in Advertising and Public Relations, and considering not only the spatial proximity but also the commercial and ecnomic relationships that these two countries maintain in what concerns the employability of the sicentific area that occupies the course of 1st cycle in Applied Communications, we clearly see an analogy between both curricular structures). Meetings with regents of curricular unints were made to discuss the porposals of ECTS's. The Scientific Board rectifyed and aproved the curricular structure, as well as the number of corresponding ECTS's. This adjustment implyed a profound reestructuring of the course, to which was decided to give a new denomination that better conveyed its purposes and structure: a 1st cycle graduation in Applied Communications; Marketing, Advertising and Public Relations. Being a course integrated in Communication Sciences, an area long recognized by FCT, the course provides to the students a solid basic formation in communication and a specific formation in the areas of commercial communication (marketing, advertising, and public relations). The formation of Portuguese-speaking staff in applied communication has showed success, as many students come from PALOP. This cycle is already open in Angola, and we expect to expand it to other countries. The success of this course may be viewed in the demand from new students that every year fulfill all the vacancies, as in the high level of employability.